CONTENT DESIGN
Signs have always had content. It's the picture printed on the paper, or the image painted on the billboard. But since each sign could only "contain" one image it was never considered a receptacle of information...until digital signage came along.

Now a display screen can show countless images, both static and motion. The display can be scheduled, "restocked" with images remotely via the internet, and even "fed" continuously with streaming data. The sign and its content are now separate, posing a serious challenge to designers. You not only have to design content, you have to manage it too

Imagery now has to be designed (or often redesigned - called re-purposing) to suit the varying size, shape and display characteristics of each type of electronic display screen. The audience's viewing conditions must also be kept in mind. And, like broadcast television, digital content often needs to fit a schedule...exactly. In addition, the image files have to be technically compatible with both the display system (the player) and the entire electronic distribution path. And, after all this, the sign must still convey it's intented message effectively.