ROME WASN'T BRANDED IN A DAY

Unfortunately it takes time and effort to build a good reputation. Branding is a process that can help speed up the development of the public's appreciation and awareness of your company. It crystalizes, in their minds from the start, your intent in subsequent marketing, sales and product development activities. The time and money you spend up front can pay off handsomely later.

While the outcomes of a branding or corporate identity project are usually visible or audible items, the initial input to the development process is primarily emotional. What you want people to feel about your products and services forms the vessel in which you put their facts, features and benefits. Although you seldom hear the phrase anymore, every Nike product comes wrapped in an emotional package that screams "Just do it."

Branding is the building of a foundation more than it is the development of a marketing strategy. If developed in that order, the marketing strategy and the sales plans follow more easily, and have more focus and control.

Call Digital Assignments today to discuss your company's needs. We'll talk about where you are, where you are going and, most importantly, how you are going to get there.

Call 416-577-1265 now or email to BFAIRLEY@DIGITALASSIGNMENTS.COM




 


BRAND DESIGN
It seems that every commercial artist who can draw a picture is now an expert in branding. That may be partly due to the fact that branding has as many meanings as there are branding practitioners.

At Digital Assignments we use the term in its more simple and basic form. Branding is the consistent application of a visual and emotional framework to all aspects of a company, product, or product line. Not that we design everything to look the same, but rather to make it all feel like it belongs together, charged with a common purpose and headed in a logical direction.

For some small businesses or start-ups, branding (or its corporate brother the company identity) is seen as an expensive, and unnecessary expense. But it is not.

Some of the most successful businesses begin with a very focused vision. It is the job of those at the helm to accurately portray that vision to the buying public, with the excitement intact. But it is rare that the creator of that vision also has the range of talent or the time needed to communicate the business' purpose, products and services in visionary terms through a broad spectrum of marketing and sales tools.

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